New Analytics Startup Might Start Up Price Wars
September 3, 2014
Amplitude is a new analytics startup backed by Y Combinator and recently raised $1.975 million in seed funding. TechCrunch reports on the fundraising efforts and how Amplitude differentiates itself from its competition in the article, “Amplitude, The Analytics Startup Undercutting Mixpanel, Raises $2 million Seed Round.”
Amplitude grew because there was a 400 percent increase in their enterprise customer base. Its founders originally were working on a text-by-voice app and they created an analytics tool to examine their data. It did not take them long to discover that the analytics tool was the better application. Amplitude is a valuable product, because of its skilled engineering team and the claim that it a predict customer queries and save space. Which brings us to the price:
“Amplitude offers a freemium service that gives customers up to 5 million monthly events for free. In comparison, Mixpanel charges $600/month for 4 million data points. Amplitude also offers a $299/month plans for up to 50 million monthly events – something that would move into custom pricing territory at Mixpanel. Beyond that, Amplitude offers enterprise plans, and today has customers like The Hunt, Heyday, KeepSafe, and other larger customers still under NDA.”
That is very cheap compared to other popular business analytics plans. Amplitude offers a high quality product at a reasonable price. Will it catch on in today’s cash-strapped market? It already has. Be forewarned that prices need to change for other analytics companies or they will lose customers.
Whitney Grace, September 03, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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