Most App Users Stick to the Apps They Need
September 18, 2014
The article on Quartz titled Most Smartphone Users Download Zero Apps Per Month makes that revelation and considers the reasons why. In spite of the statistics that make it sound like everyone is constantly downloading apps, most people get the ones they want and leave the rest alone. The article reports,
“Apple boasted 75 billion all-time App Store downloads at its developers conference in June, and followed up by declaring July the best month ever for App Store revenue, with a record number of people downloading apps… Only about one-third of smartphone owners download any apps in an average month, with the bulk of those downloading one to three apps. The top 7% of smartphone owners account for “nearly half of all download activity in a given month,” comScore reports.”
The article rules out expense or uselessness as answers to why this is the case. Instead most people love their favorite app and spend 42% of all their “app-time” on that one alone. Another possibility is that while Apple’s App Store was a breakthrough in 2008, it is an imperfect search system, perhaps preventing users from finding the apps that they might download. For the app cheerleaders out there, how are those apps doing?
Chelsea Kerwin, September 18, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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