Will Yahoo Oust Its Xoogler?
October 3, 2014
I read “Yahoo Turns to Ad Agencies Amid Calls for Change – Report.” On the surface, Yahoo wants to hire a pod of pros to brush up the Yahoo brand. What ever happened to the Yahooo! crafted by that fellow from Big Bear. I liked that yodel.
But tucked into the wordage was this passage:
Alternative Investment Management & Research, in a letter that said Mayer should consider selling at least a large chunk of Yahoo to Japan-based telecommunications company SoftBank — and allowing that firm’s CEO, Masayoshi Son, to run Yahoo.
That old Google magic does not seem have much of an impact on Alternative Investment Management & Research.
Would Masayoshi Son do a better job with Yahoo?
My hunch is that this type of thought plus others are zipping around the Yahooligan stakeholders. Why not hook up with Xoogler run America Online. That outfit still derives a chunk of its revenues from dial up modems. Do two Xooglers a Warren Buffet make?
Stephen E Arnold, October 4, 2014
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