The Problem with Data Silos for Companies and Consumers
October 13, 2014
The article titled What If Your Data Worked Together on The Woopra Blog makes a plea for normalized and federated information. It also stomps data silos in the dirt for causing frustration in both customers and employees. The call for efficiency in this article does laud certain companies for organizing relevant data, with the example that follows,
“I had ordered a bed from (Overstock.com) and called them a few days later to ask a question about the delivery. The woman who answered my call didn’t ask me for a single piece of information, just “How can I help you?”. She already knew exactly who I was and what I had ordered…she told me that their system automatically gave her my profile based on my phone number.”
This particular example resonated with me, especially after dealing with certain cable companies who seem to keep all of their data in lockboxes and throw away the keys. The article went on to suggest that data silos hurt companies as much as customers by segmenting data and making it more difficult to understand the entire story in a certain usage. This article ends with a promise that it will follow up with more information on data harmony, and we can only hope that someone out there is listening.
Chelsea Kerwin, October 13, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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