Search and Deceptive Ads
October 15, 2014
Short honk: I read “Study Says Google, Yahoo And Bing Are Running ‘Deceptive’ Ads — And Regulators Are Doing Nothing To Stop It.”
I assume this statement is a surprise to some folks:
Now, disclosure text has become very small, and the shading very subtle, meaning users often don’t realize they are clicking through to ads rather than the most relevant result for their query.
In an increasingly important quest for revenue, these allegedly deceptive ads may be just the beginning of math club maneuvers. Relevance has a new meaning. Perhaps it is a synonym for revenue?
Stephen E Arnold, October 14, 2014
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