Google and Objective Search Results

October 20, 2014

I recall that in one conference presentation in Boston about Google I attended, the Googler (Dave Girouard, now a Xoogler) emphasized the objectivity of Google search results. I have heard the objective claim from many quarters over the years.

I noted the PC Magazine story “Google ‘Fixes’ Stephen Colbert’s Height Listing.” Here’s the passage I noted:

While Google hasn’t exactly dropped a packet full of stock options off on Colbert’s doorstep, it has managed to address Google’s concerns about his height listing. First up, Colbert now appears as 5 foot 10.5 inches tall on Google’s search results when you query for “Stephen Colbert height.” If you prefer metric, his height is now listed as 1.79 meters… “-ish.”

From my hollow in Harrod’s Creek, this strikes me as an example of Google’s ability to modify search results quickly. I am not sure that the “objective” reference used by Mr. Girouard years ago applies today. If true, Google can intervene in the vaunted PageRank process and make results changes quickly and at will.

Are those claims of outfits like Foundem founded? Maybe, just maybe?

Stephen E Arnold, October 20, 2014

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