LucidWorks and Its Clueless Graphic
October 21, 2014
I noted a link to a LucidWorks presentation in a tweet. I navigated to the presentation on Slideshare. The approach in the presentation was trendy. My approach to presentations is untrendy, so I am no judge.
I found one slide particularly suggestive of the company’s approach to marketing. On slide 20 I saw this:
I am not exactly certain what vowel the asterisk represents. The slides strikes me as possibly offensive. But I live in rural Kentucky. What do I know? I assume the message is clear.
Perhaps this type of marketing messaging is one of the reasons ElasticSearch appears to have more momentum in the commercialized open source search sector?
Here’s a representative ElasticSearch slide from “A Gentle Introduction to ElasticSearch.”
Which company’s presentation resonates with you? Cluelessness or clues?
Stephen E Arnold, October 22, 2014
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