If Amazon Is Not a Real Business, Can Amazon Deliver Real Search?
October 25, 2014
Interesting idea: Amazon is not a business. The story “Ex-Microsoft CEO Steve Ballmer Says Amazon Isn’t a Real Business” floats this idea. The argument is that Amazon does not make money. Let’s assume this notion is correct. Can an outfit that is not a real business deliver real search? The answer is, “Yep.” Dozens of search vendors have been living from hand to mouth for many years. Each of these companies would assert that they have state-of-the-art, supercalifragilisticexpialidocious technology.” But there’s the money thing, isn’t there. Hakia seems to be the most recent search vendor to go into slow down mode. Others are taking their foot of the gas pedal as well. There is some truth to the real businesses make money premise. Will Amazon deliver “real” search. Probably a long shot.
Stephen E Arnold, October 25, 2014
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