Living with Google Requires Innovation
October 27, 2014
The article on South China Morning Post Technology titled Search Websites Diversify in Scope and Learn to Coexist with Google explores the options for Google’s ugly stepsisters Bing and Yahoo (among others). Rather than even attempting to unseat the search giant, Chris Wallace of Mindshare Worldwide and Will McInnes of Brandwatch advocate a tailoring approach for search engines not named Google. The article states,
“Microsoft has Xbox, and this is its opportunity to integrate into the living room and be the search device of choice there” Wallace says… niche search engines are emerging, usually with one killer app that does something specific Google can’t match. None will take over from the Big G any time soon, but if you have a specific need, they’re worth bearing in mind… The message? Don’t avoid Google, but diversify your usage.”
Whether you are looking specifically for music, social media data, or the latest news, there are alternatives to Google in the form of Live Plasma, Blekko and Pinterest or even Facebook. The article suggests loosening the Google security blanket we have wrapped ourselves in so cozily and considering other options. Specialized search engines like Yelp for restaurants will help us more because they are tailor-made for one area of the market.
Chelsea Kerwin, October 27, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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