Google Ads: Thirst, Fear or Confusion?

October 30, 2014

I know zippo about online advertising. What have I got to advertise? After a talk with the owner of a high-traffic blog with videos, I flipped through my archive. With Google creeping toward a for fee test for YouTube lovers, I found “YouTube Shoots Google In Foot” interesting. Google is dependent on advertising. The dinosaur, the jets, and the synthetic biology initiative–everything depends on ads. Search has been marginalized. This write up explains that Google is annoying its users. Er, what’s new?

The nifty part was:

A rather emotionally charged Google ad has been making its way around the internet lately, heavily advocating the power of Google search. Ironically, all of the searches displayed in the ad fail to show Google ads that would typically come up in a normal, adblock-free search, suggesting that Google prefers to show a cleaner page in the commercial. They’ve also allegedly been asking users to disable adblock for some of their sites, while paying AdBlock Plus to whitelist their other Adwords ads, saving an estimated $887 million last year.

I am not sure I understand this, but it seems as if Google may be looking beyond ads to fund the money YouTube consumes each quarter.

Stephen E Arnold, October 30, 2014

Written by Stephen E. Arnold · Filed Under Business strategy, Google, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.