Whither Bing?
October 31, 2014
I learned in “Microsoft’s Advertising Unit Shuts Down Global Agency, Creative Team in Latest Layoffs” that the latest round of cutbacks strike at Bing ad sales. Other announcements revealed that one of the Microsoft cheerleaders for the search engine optimization crowd has been given an opportunity to find his future elsewhere. (See “Bing Severs Ties with Webmasters by Firing Duane Forrester.”)
What’s up? Well, maybe Microsoft has come to the conclusion that Google is going to get most of the money from online search.
From my vantage point in Harrod’s Creek, the shift makes it clear that what Bing was doing wasn’t making certain folks in the executive suite giddy with joy.
So, let me ask the interesting question, “Has Google claimed another Web search victim?” If that is the case you will want to read my forthcoming article in Information Today about the outlook for Qwant, the French Google killer built on Pertimm technology and singled out by Eric Schmidt as a threat to all things Googley.
I know it is not popular to suggest that the Google is a monopoly, but if Microsoft is not committed to pumping money into Bing, who will challenge the balloon-crazed fighters of death in Mountain View?
How often do you use Jike, iSeek, Ixquick, or Yandex—or Bing?
Stephen E Arnold, October 31, 2014
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