Predictive Analytics: An Older Survey with Implications for 2015
November 2, 2014
In my files I had a copy of the 2009 Predictive Analytics World survey about, not surprisingly, predictive analytics. When I first reviewed the data in the report, I noted that “information retrieval” or “search” were not to be found. Before the bandwagon began to roll for predictive analytics, search technology was not in the game if I interpret the survey data correctly.
The factoid I marked was revealed in this table:
The planned use of predictive analytics was for fraud detection.It appears that 64 percent of the sample planned to adopt predictive analytics for criminal or terrorist detection. The method requires filtering various types of public information including text.
Are vendors of enterprise search and content processing systems leaders in this sector in 2014? Based on my research, content processing vendors provide the equivalent of add-in utilities to the popular systems. The hypothesis I have formulated is that traditional information retrieval companies find themselves relegated to a supporting role.
Looking forward to 2015, I see growing dominance by leaders in the cyber OSINT market. Irrelevancy awaits the traditional search vendor unable to identify and then deliver high value solutions to a high demand, high growth market sector.
Has IDC or Dave Schubmehl tracked this sector? I don’t think so. As I produce more information about this market, I anticipate some me-too activity, however.
Stephen E Arnold, November 2, 2014
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