Will Two Xooglers Burnish Yahoo?
November 12, 2014
I read an exclusive story. Know how I know the story is “exclusive”? Here’s the title:
Exclusive: Some Unhappy Yahoo Investors Asking AOL for Rescue
Obviously you have to read the foundation’s exclusive. I want to focus on a different question: Can two former Google executives repair Yahoo’s revenues? I am less than optimistic. I used an illustration in one of the briefings I did during the era of Terry Semel. The picture featured a sinking ship with Mr. Semel’s face Photoshopped into a captain’s uniform.
As I pointed out years ago, once an Internet portal service loses its momentum, flat-lining is the upside. The downside is a slow, gentle drift into irrelevance. So the answer to the question, in my opinion, is, “Long shot.”
I like to recall Yahoo’s former chief technology officer railing me on a conference call about Yahoo’s super-advanced search technology. How is that working out?
Stephen E Arnold, November 12, 2014
Comments
One Response to “Will Two Xooglers Burnish Yahoo?”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
[…] Will Two Xooglers Burnish Yahoo var TubePressJsConfig = {"urls":{"base":"http://bigonlinenews.com/wp-content/plugins/tubepress","usr":"http://bigonlinenews.com/wp-content/tubepress-content"}}; […]