Blast toward the Moon With Rocket Software
December 8, 2014
YouTube informational videos are great. They are short, snappy, and often help people retain more information about a product than reading the “about” page on a Web site. Rocket Software has its own channel and the video “Rocket Enterprise Search And Text Analytics” packs a lot of details into 2.49 minutes. The video is described as:
“We provide an integrated search platform for gathering, indexing, and searching both structured and unstructured data?making the information that you depend on more accessible, useful, and intelligent.”
How does Rocket Software defend that statement? The video opens with a prediction that by 2020 data usage will have increased to forty trillion gigabytes. It explains that data is the new enterprise currency and that it needs to be kept organized, then it drops into a plug for the company’s software. The compare themselves to other companies by saying Rocket Software makes the enterprise search and text analytics as simple as a download and then it will be up and running. Other enterprise searches require custom coding, but Rocket Software explains it offers these options out of the box. Plus it is a cheaper product without having to sacrifice quality.
Software usage these days is about functionality and ease of use for powerful software. Rocket Software states it offers this. Try putting it to the test.
Whitney Grace, December 08, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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