Baymard Institute Announces E-Commerce Search Issues, EasyAsk Standing Nearby with Solution
December 10, 2014
The article on Digital Journal titled Baymard Institute Study Finds Major Problems with Search on Leading E-Commerce Sites considers the study’s findings that “essential e-commerce search capabilities” are missing from many sites, creating an obstacle in their potential for online sales. Poor test results included low tolerance for misspellings, a lack of support for search based on certain produce features, and a lack of support for thematic searches. Reportedly the study broke down search into twelve categories and EasyAsk, the site search “solution” provider jumped into the ring with a white paper on how to improve search and raise sales. The article explains,
“[The] white paper, Improving E-Commerce Search to Meet the Needs of the Modern Shopper, identifies specific solutions for the problems identified in the Baymard Institute Study. [It] also shows examples of how EasyAsk customers such as The North Face, Oya Costumes, InkJet Superstore, and Travers Tools have delivered an engaging search experience as identified in the Baymard Institute report. “The inadequacies of traditional, outdated keyword search engines are prominently displayed in the Baymard Institute Benchmark Study,” said Craig Bassin, CEO of EasyAsk.”
The immediacy of their response and their collaboration in letting organizations freely download part of the study might raise some eyebrows. The article does not go into detail on who exactly sponsored the study, either.
Chelsea Kerwin, December 10, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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