Google: More Ad Pain Coming

December 10, 2014

I am not sure if the information in “Facebook Video Is Driving YouTube Off Facebook” is spot on. Counts of user behavior without the actual log files are subject to interpretation. But the main point is darned suggestive. Facebook video may be cutting into uploads to YouTube.com. Now the Googlers are trying to make YouTube into a bigger money spinner. If Facebook pushes into video, advertisers are going to want to put their messages in front of Facebook viewers of hot videos. Bad news for Google.

The passage from the article I noted was:

It is evidence of a dramatic shift in power: Until recently Facebook was not even considered a destination for video. Page owners simply shared their YouTube videos on Facebook, and that was that.

My view is that Google struggles to convert social into a service that can compete with Facebook. If Facebook figures out how to play nice with China, the GOOG has a yellow alert flashing. Is the answer in “How Google Works”?

Stephen E Arnold, December 10, 2014

Written by Stephen E. Arnold · Filed Under Facebook, Google, News, Rich media

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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