Bloomreach: Googlers, MBAs, and $41 Million in Funding
January 3, 2015
Founded in 2009, Bloomreach is now popping up in my Overflight system. The company is buying Google ads and publishing a blog written by Bloomreach’s storyteller. The company is a “personalized discovery platform.” The angle seems to be ecommerce search, which will probably make EasyAsk, Endeca, and SLI Systems long for the day when MBAs ignored search for more glamorous endeavors.
The company offers an interesting mix of marketing oriented search services. There is hosted search and consulting. I noted a bit of search engine optimization as well. And, not surprisingly, there is some “Big Data marketing” lingo too.
Information about the company is available at this link.
Stephen E Arnold, January 4, 2015
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