The Method to the Oracle Commerce Solution for Retail Executives
January 29, 2015
The blog entry on CREDO Technology Solutions titled Oracle Commerce Leverages ATG and Endeca discusses the method to Oracle’s commerce solution. In order to make smart decisions that impact customer experience and engagement, Oracle brought together search, business intelligence, and ecommerce through the acquisitions of ATG Web Commerce and Endeca. The article explains,
“The Oracle Commerce Solution…[enables] the online and digital channels across mobile, web devices and even kiosks. Oracle Commerce leverages ATG for creating sites, data and content that drive the customer experience. Once the data and content is defined, the solution leverages Endeca for placement and optimization of the cross-channel customer experiences. The joint offering provides extensive capabilities in personalization and merchandising, enabling customers to have their online interactions be guided, fully personalized and applicable to their specific objectives.”
The article argues that customer engagement has never been more important to make a company stand out from the crowd. The ability to personalize a customer’s online experience and ensure that customers are able to easily navigate can make or prevent a sale, and the article specifically calls on retail executives to focus their efforts on ecommerce usability. The article stresses consistency and engagement above all else, and offers a sales pitch for interested parties.
Chelsea Kerwin, January 29, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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