Mondeca: Joey Erodes a Brand
February 8, 2015
Protecting the “name” of a company is important. I pointed out that several content processing vendors were losing control of their name in terms of a Bing or Google query. I noticed another vendor finding itself in the same pickle.
Navigate to YouTube. Run a query for Mondeca. What the query “mondeca” triggers is a spate of videos to Joey Mondeca.
Now try the Twitter search for the string “mondeca”. Here’s what I see:
Mondeca, the French smart content outfit, may want to turn its attention to dealing with Joey Mondeca’s social media presence. On the other hand, maybe findability is not a priority.
A Google query for “mondeca” returns links to the company. But Joey is moving up in the results list. When vendors lose control of a name as Brainware did, getting back that semantic traction is difficult. Augmentext has a solution.
Stephen E Arnold, February 9, 2015
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