The Info Mayflies: The Life Span of a Tweet
February 8, 2015
I read “Why It’s Never Been Harder to Be Seen on Social Networks (and What to Do about It: Hint, Buy Ads).” Google would certainly approve of this title’s message. The Twitter Google tie up is designed to deal with recalcitrant Twitter members like my dog Tess. She has a Twitter account and a Facebook page.
I noted a factoid:
tweets have an extremely short life span; a tweet’s half-life—that is, when half of a link’s total clicks occur—is 24 minutes, according to social media analytics firm Wisemetrics. So if a consumer doesn’t interact with a brand’s message shortly after it’s posted, chances are, he probably never will. Marketers are finding similar situations on Pinterest, Instagram, Tumblr and even the shopping-focused, advertising-supported Polyvore.
I have zero idea if this assertion is accurate. My hunch is that the time value of a tweet is even less. I, for example, do not read tweets; therefore, the tweets flowing out that I could view have a life spam of zero.
With Twitter a growth challenged and geographic-centric activity, tweets are ephemeral in my view.
One way to interpret this factoid is that a Twitter member who wants to be noticed faces an uphill climb. But Mother Google and Cousin Twitter are there to help—for a price.
Stephen E Arnold, February 8, 2015
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