Antidot Semi-Pivot to eCommerce Search
February 21, 2015
I wanted to capture Antidot’s semi pivot from enterprise search to eCommerce search. The French company provides a useful description of its afs@store product. If you bang this product name into the GOOG, you find that the American Foundry Society, Associated Food Stores, and the American Fisheries Society push Antidot’s product down the results list. In general, names of search and content processing systems often disappear into search results. Perhaps Antidot has a way to make the use of the “@” sign somewhat less problematic.
The system, according to Antidot, system delivers features that sidestep the unsticky nature of most eCommerce customer visits. Antidot asserts:
- Rich, tolerant and customizable auto complete featuring products, brands, categories…
- Fully typo-tolerant search
- Semantic search that understands your customer’s words
- Dynamic filtering facets to rapidly select desired products
- Web interface to simply monitor and manage your searchandising
the company offers a plug in for Magento, the open source eCommerce system, that enjoyed love from eBay. It is difficult to know if that love is growing stronger with time, however.
I did notice that the “See and read more” panel had zero information and no links. Hopefully this void will be addressed.
Stephen E Arnold, February 21, 2015
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