Snapchat Unveils Huge Discovery
March 2, 2015
Snapchat recently made a change to its dashboard by adding a purple dot. According to Fusion this is a new way users can interact with the Snapchat app with the Snapchat Discover platform: “Snapchat Discover Could Be The Biggest Thing In News Since Twitter.” The Discover platform is a newsfeed/gossip channel, giving Snapchat users instant access to media. It’s very similar to Twitter when it first came onto the scene. Interestingly enough the article points out that when the Discover platform’s newness fades, it will still have a lot of users.
“Snapchat has (or had) something like 100 million monthly active users, two-thirds of whom reportedly use the app every day. Even if only five percent of those people use Discover, that’s still 3 million viewers a day. Unlike Facebook, there’s no algorithmic filter on Snapchat — all the channels are equally visible, whether you’re CNN or Warner Music Group.”
The Discover platform takes advantage of mobile devices’ touch screens to browse through different stories that a mix of videos, listicles, and news repurposed from publishers’ Web sites.
Snapchat Discover is a self-contained publishing platform that is a simpler version of most news sites. The stories refresh one everyday, but only short content is published. Making themselves stand out even more Snapchat is repackaging the stories by making custom animation, including voice over, and editing the text to fit the short format.
Whether it makes it or not, Snapchat Discover is creating a newsfeed without going overboard and making a unique place in the social media market.
Whitney Grace, March 02, 2015
Sponsored by ArnoldIT.com, developer of Augmentext
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