HP Autonomy Blog: Everything but Autonomy Technology
March 10, 2015
I have been checking out the search and content processing vendors who have gone quiet. In my lingo, “quiet” means the company outputs little or no news in the form of blog posts, news releases, slide decks on Slideshare, etc.
One of the most aggressive and effective marketing outfits in search and content processing was Autonomy. since the HP deal, the majority of the Autonomy related news concerns the litigation between HP and Autonomy about HP’s purchase of Autonomy.
I checked links to the Autonomy blog on www.autonomy.com and clicked on the link at the top of this page:
The link is dead if this message is correct:
I then navigated to the GOOG and ran the query “Autonomy blog.” The first link pointed me to this page:
The only hurdle I encountered in my fly over was that the information is not “about” Autonomy, IDOL, or the Digital Reasoning Engine.
Perhaps I am overlooking HP’s brilliant marketing, but it seems to me that HP is not making much of an effort to take a page from Autonomy’s marketing plan book. That might be a mistake in some niches.
When a company goes quiet, I interpret the behavior as a signal about management resolve, financial resources, or having something substantive to communicate. Call me old fashioned, but I like a stream of information about sales, enhancements, bug fixes, and other artifacts of a growing company.
Stephen E Arnold, March 10, 2015
Comments
One Response to “HP Autonomy Blog: Everything but Autonomy Technology”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
Freedom Mentor Reviews
HP Autonomy Blog: Everything but Autonomy Technology : Stephen E. Arnold @ Beyond Search