Elasticsearch Stretches and Competitors Could Bounce Off Its Elastic Surface
March 14, 2015
I know that my comments about the dead end nature of enterprise search have caught the attention of some vendors. Let’s face it. Search is a utility, a tool to be used when performing other work. Search is not, as some failed middle school teachers and English majors dressed up in Merlin the Magician outfits, promulgate.
Elasticsearch has shifted gears and rebranded itself as Elastic. The company provides some information about the shift at its new Web site www.elastic.co. The company says:
Elastic believes getting immediate, actionable insight from data matters. As the company behind the three open source projects — Elasticsearch, Logstash, and Kibana — designed to take data from any source and search, analyze, and visualize it in real time, Elastic is helping people make sense of data. From stock quotes to Twitter streams, Apache logs to WordPress blogs, our products are extending what’s possible with data, delivering on the promise that good things come from connecting the dots.
I think this repositioning is likely to put a tight elastic band around the throat of a number of competitors. I don’t think Elastic is sufficiently tight to kill these outfits. The positioning grip is definitely going to make their breathing more difficult.
Search is not dead at Elastic. The company is responding to the market’s need for a solution that delivers a tangible benefit, not a laundry list of jargon, buzzwords, and assertions that history has made clear are mostly baloney.
One question crossed my mind, “What will LucidWorks do to respond?” My thought is that LucidWorks is probably trying to craft a counter move. Millions are at stake, and I think the financial backers of the former Lucid Imagination will want more than ideas.
Stephen E Arnold, March 14, 2015
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
