Index Engines: Search a Utility
March 18, 2015
Index Engines started life as a search system for archives. If my memory serves me, Index Engines was an appliance vendor. During a recent visit to the company’s Web site (www.indexengines.com), I learned that the firm has relegated search to a utility function. The company has a data sheets page that explains the company’s products and services. These range from “data profiling” to “preservation” and information governance.
I found this shift fascinating. Like the open source search vendor, Elastic (né Elasticsearch), search is no longer the main event. This trend has been evident in the cyber OSINT vendor landscape as well.
The shift underscores that the sales friction for “search and retrieval” is increasing. Savvy outfits are finding new ways to generate revenue with search a baked in component. “Information governance” is sufficiently general and important sounding to create an opportunity for a sales pitch. When many people consider themselves experts in “search,” different positioning is required.
Index Engines, for instance, offers “intelligent disposition,” “litigation readiness,” and “octane collection.”
Search? Too tough to sell. Watch for other vendors of search crafting ingenious ways to derive revenue from information retrieval and access.
Stephen E Arnold, March 18,2015.
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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