Great Moments in Mid Tier Consulting: The Apple Watch
March 21, 2015
Short honk: I couldn’t resist. I read “Apple Watch Is Like an Invasive Weed Says Gartner.” The idea is that Apple identifies a market (an ecosystem) and then acts like kudzu or a killer carp. Here’s a passage from the Register I highlighted:
Hetu [a Gartner “expert”] says Apple Pay and the Apple Watch are Cupertino’s new invaders, with the latter gadget set to “further revolutionize how consumers are influenced to purchase and their paths to making purchases.”
Colorful. Now let’s see if the Apple Watch is digital kudzu. I know that Gartner has one English major operating as a “search expert.” It seems another Gartner “wizard” is vying for the moniker of “Chief Metaphorist.”
Kudzu is a good way to characterize the thinking of mid tier consulting firms desperate to close deals, keep their jobs, and forget that outfits like McKinsey, Bain, and BCG may be out of reach. A happy quack to King County Government for the image.
Well, if it sells work to those with cash. More power to the mid tier crowd. (Will Dave Schubmehl, who sold a report with my name on it for $3,500 on Amazon, and his cohorts at IDC move beyond recycling and into the realm of poetry?)
Stephen E Arnold, March 21, 2015
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