Tag Boosting and Hybrid Cloud Environments from Microsoft Azure
March 29, 2015
The article titled Microsoft Azure Rolls Out Improved Search and New Hybrid Test Environments on Tech Week Europe touts the new direction of Microsoft Azure, namely a focus on “tag boosting,” and hybrid cloud environments. The cloud environments are for playing around with Azure features with local internet connections. As for the “tag boosting,” the ability to use the borders created by developers in order to rank search results will hopefully help narrow the definition of “relevant” searches. Senior Program Manager of Microsoft Liam Cavanagh discusses the work being done,
“Let’s say you have customers that purchase items from you regularly. For each customer, you track their top 3 or 4 brands they buy the most often. Now what you’d like to do is to boost documents in search results when those documents represent products of the preferred brands. Note that this is contextual; each user would have a different set of top-K brands they prefer.“In our experimental API… we’re introducing a new scoring function called “tag” to handle this scenario.”
This “tag” can be assigned manually to each customer, or assigned to clusters of similar shoppers. Azure continues to collect feedback on the results, making it a work in progress. Search does seem to be in progress most of the time at Microsoft.
Chelsea Kerwin, March 29, 2014
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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