Cyber Wizards Speak Publishes Exclusive BrightPlanet Interview with William Bushee
April 7, 2015
Cyber OSINT continues to reshape information access. Traditional keyword search has been supplanted by higher value functions. One of the keystones for systems that push “beyond search” is technology patented and commercialized by BrightPlanet.
A search on Google often returns irrelevant or stale results. How can an organization obtain access to current, in-depth information from Web sites and services not comprehensively indexed by Bing, Google, ISeek, or Yandex?
The answer to the question is to turn to the leader in content harvesting, BrightPlanet. The company was one of the first, if not the first, to develop systems and methods for indexing information ignored by Web indexes which follow links. Founded in 2001, BrightPlanet has emerged as a content processing firm able to make accessible structured and unstructured data ignored, skipped, or not indexed by Bing, Google, and Yandex.
In the BrightPlanet seminar open to law enforcement, intelligence, and security professionals, BrightPlanet said the phrase “Deep Web” is catchy but it does not explain what type of information is available to a person with a Web browser. A familiar example is querying a dynamic database, like an airline for its flight schedule. Other types of “Deep Web” content may require the user to register. Once logged into the system, users can query the content available to a registered user. A service like Bitpipe requires registration and a user name and password each time I want to pull a white paper from the Bitpipe system. BrightPlanet can handle both types of indexing tasks and many more. BrightPlanet’s technology is used by governmental agencies, businesses, and service firms to gather information pertinent to people, places, events, and other topics
In an exclusive interview, William Bushee, the chief executive officer at BrightPlanet, reveals the origins of the BrightPlanet approach. He told Cyber Wizards Speak:
I developed our initial harvest engine. At the time, little work was being done around harvesting. We filed for a number of US Patents applications for our unique systems and methods. We were awarded eight, primarily around the ability to conduct Deep Web harvesting, a term BrightPlanet coined.
The BrightPlanet system is available as a cloud service. Bushee noted:
We have migrated from an on-site license model to a SaaS [software as a service] model. However, the biggest change came after realizing we could not put our customers in charge of conducting their own harvests. We thought we could build the tools and train the customers, but it just didn’t work well at all. We now harvest content on our customers’ behalf for virtually all projects and it has made a huge difference in data quality. And, as I mentioned, we provide supporting engineering and technical services to our clients as required. Underneath, however, we are the same sharply focused, customer centric, technology operation.
The company also offers data as a service. Bushee explained:
We’ve seen many of our customers use our Data-as-a-Service model to increase revenue and customer share by adding new datasets to their current products and service offerings. These additional datasets develop new revenue streams for our customers and allow them to stay competitive maintaining existing customers and gaining new ones altogether. Our Data-as-a-Service offering saves time and money because our customers no longer have to invest development hours into maintaining data harvesting and collection projects internally. Instead, they can access our harvesting technology completely as a service.
The company has accelerated its growth through a partnering program. Bushee stated:
We have partnered with K2 Intelligence to offer a full end-to-end service to financial institutions, combining our harvest and enrichment services with additional analytic engines and K2’s existing team of analysts. Our product offering will be a service monitoring various Deep Web and Dark Web content enriched with other internal data to provide a complete early warning system for institutions.
BrightPlanet has emerged as an excellent resource to specialized content services. In addition to providing a client-defined collection of information, the firm can provide custom-tailored solutions to special content needs involving the Deep Web and specialized content services. The company has an excellent reputation among law enforcement, intelligence, and security professionals. The BrightPlanet technologies can generate a stream of real-time content to individuals, work groups, or other automated systems.
BrightPlanet has offices in Washington, DC, and can be contacted via the BrightPlanet Web site atwww.brightplanet.com.
The complete interview is available at the Cyber Wizards Speak web site at www.xenky.com/brightplanet.
Stephen E Arnold, April 7, 2015
Blog: www.arnoldit.com/wordpress Frozen site: www.arnoldit.com Current site: www.xenky.com
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