Image Search Might Not Be Enough

April 9, 2015

Did you know there is a Google of image search? No, it is not the image option on the actual Google search engine. Rather it is Giphy aka the Google of GIFs (and a way to kill an hour) is stepping up into the world by buying other startups. TechCrunch reports that, “Giphy’s First Acquisition, Nutmeg, Is A Big Step Towards Mobile.”

Giphy has been interested in expanding its mobile search offerings and they recently acquired Nutmeg, a mobile GIF messaging app that makes it easier to send those fun moving pictures in a text message. Giphy founder Alex Chung and Nutmeg founder Julie Logan have discussed a partnership for the past year and after a recent $17 million round of funding by Giphy it felt like the right time.

“ ‘Nutmeg and Giphy share the same philosophy, but Julie brings a lot of expertise around what we’re doing from the mobile perspective, and that’s invaluable,’ said Chung. ‘The simplicity, the curation and the UX and the UI, drew us to Nutmeg.’ ”

GIFs are a universal Internet language with many of them transforming into memes and making the Reddit rounds. GIFs lucrative market due to their popularity and there is money to be made there.

Whitney Grace, April 9, 2015

Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com

Written by Stephen E. Arnold · Filed Under Google, Marketing, Mobile, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.