Apple and App Search: Maybe a New Approach Will Work
April 13, 2015
I remember looking for a teleprompter app via my iPad. I used the Apple store and punched in the query “teleprompter.” I got some hits, but the information returned forced me to download apps, test them, and then do some poking around on message boards.
The finding part of the Apple app search worked okay. It did nothing to reassure me that I was not overlooking an app presented with different terms used to describe what I needed: A way to display a script on an iPad. The most important feature I needed was simply not findable via the Apple search system. Run this query: “Support for Wi Drive.” Let me know how that works out for you.
I read “Report: Apple Acquired Startup Ottocat for Its App Store Search Technology.” The important point is that Apple is now taking a look at its existing technology and reaching what I perceive as a pragmatic decision: Buy something that maybe sort of works.
According the write up:
Ottocat’s technology allows the app shopper to use increasingly specific search terms to zero in on the right app. The technology also adds some metadata around the app listing — things like star ratings and percentile rankings. Ottocat also created tools for app developers to get their apps in front of just the right kind of user.
Will it work? Who knows but I hope so. The iPad’s been around with its many apps for five years. Speed is relative but not precision and recall.
Stephen E Arnold, April 13, 2015
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