Google is Now My Maid
April 20, 2015
Google wants to make lives easier or so it claims. In many ways the search engine giant has. They have free email, Web storage, an office program suite, YouTube, open source code community, maps, TV, access to books, and did we mention they have a search engine? Taking a queue from mobile phone voice activation services like Siri, Google wants to help people find local services. BuzzFeed reports that “Google Wants To Send You A Plumber” and a contractor, maid, lawn services, roofer, and an HVAC technician.
“Sources close to the company told BuzzFeed News that Google plans to announce a new product aimed at connecting Google search users with local home-service providers — like plumbers and electricians — at an advertising conference later this spring. The product will be integrated into Google’s core search offering and is intended to capitalize on search intent, turning queries about home improvement tasks into engagement with home-service providers.”
Google has increased its accuracy with local search results, but they have decided to take it a step further with a new service. Most of the search results for local services are littered with directed Google AdWord advertisements. Google wants to act as an intermediary for people and home services providers. Google would directly connect people with the home services providers and act as an unseen partner in the transaction.
It is unsure of how Google would directly connect the two parties, but it comes on the tails of another home services deal between Amazon and TaskRabbit. The article points out how Google is the only company capable of rivaling Amazon in such an endeavor. The bigger question is what will they do and how will they do it? Maybe they will borrow ideas from Uber and Lyft.
Whitney Grace, April 20, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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