Attensity’s Semantic Annotation Tool “Understands” Emoticons
April 27, 2015
The article on PCWorld titled For Attensity’s BI Parsing Tool, Emoticons Are No Problem explains the recent attempts at fine-tuning the monitoring and relaying the conversations about a particular organization or enterprise. The amount of data that must be waded through is massive, and littered with non-traditional grammar, language and symbols. Luminoso is one company interested in aiding companies with their Compass tool, in addition to Attensity. The article says,
“Attensity’s Semantic Annotation natural-language processing tool… Rather than relying on traditional keyword-based approaches to assessing sentiment and deriving meaning… takes a more flexible natural-language approach. By combining and analyzing the linguistic structure of words and the relationship between a sentence’s subject, action and object, it’s designed to decipher and surface the sentiment and themes underlying many kinds of common language—even when there are variations in grammatical or linguistic expression, emoticons, synonyms and polysemies.”
The article does not explain how exactly Attensity’s product works, only that it can somehow “understand” emoticons. This seems like an odd term though, and most likely actually refers to a process of looking it up from a list rather than actually being able to “read” it. At any rate, Attensity promises that their tool will save in hundreds of human work hours.
Chelsea Kerwin, April 27, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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