Tweet Storm: Ah, Social Media Mavens at Work
April 29, 2015
I think we tweet stories posted to this blog. Don’t know. Don’t care. A while back someone sent me an email pointing out that I was promoting a naked Miley Cyrus. Odd. I write about online information and content processing. Not much about naked. Not much about Miley Cyrus, a Disney confection, right? When I think of Disney, I recall a conversation with one of that outfit’s senior managers. The message conveyed to me was that Infoseek was the greatest thing since sliced bread. My analysis was different. Fortunately I think the invoice cleared. Maybe not. Disney is not an IT outfit at its core. But Twitter somehow had connected Beyond Search with the aforementioned Miley person. I think we had to call some folks we knew. Even then, Twitter required several weeks to figure out how Miley and me became digitally connected. Shudder.
I read with considerable amusement “How One Tweet Wiped $8bn Off Twitter’s Value.” Compared to other high tech issues, the single tweet thing is indicative of the importance of a single action. According to the write up, Twitter did something. Nasdaq did something. A filtering outfit did something. Bingo. Stock goes down. The write up stated:
It has all left Twitter, which did not have great news to share with investors anyway, somewhat red-faced.
Yep, Twitter seemed concerned that whatever happened was not so good. Twitter did not demonstrate the same concern and alacrity when Beyond Search and Miley were exchanging bits. Why am I not surprised. A single tweet is really important when it costs Twitter money. Other misconnects in the Twitter system are not quite as important in my experience.
Stephen E Arnold, April 29, 2015
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