A Binging Double Take
May 1, 2015
After you read this headline from Venture Beat, you will definitely be doing a double take: “ComScore: Bing Passes 20% Share In The US For The First Time.” Bing has been the punch line for search experts and IT professionals ever since it was deployed a few years ago. Anyone can contest that Bing is not the most accurate search engine, mostly due to it being a Microsoft product. Bing developers have been working to improve the search engine’s accuracy and for the first time ever ComScore showed that both Google and Yahoo fell a 0.1 percentage and Bing gained 0.3 percent, most likely stealing it from DuckDuckGo and other smaller search engines. Microsoft can proudly state that one in five searches are conducted on Bing.
The change comes after months of stagnation:
“For many months, ComScore’s reports showed next to no movement for each search service (a difference of 0.1 points or 0.2 points one way or the other, if that). A 0.3 point change is not much larger, but it does come just a few months after big gains from Yahoo. So far, 2015 is already a lot more exciting, and it looks like the search market is going to be worth paying close attention to.”
The article says that most of search engine usage is generated by what Internet browsers people use. Yahoo keep telling people to move to Firefox and Google wants people to download Chrome. The browser and search engine rivalries continue, but Google still remains on top. How long will Bing be able to keep this bragging point?
Whitney Grace, May 1, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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