Mobile Yahoo Is Just Moving Right Along
May 4, 2015
What’s with the Yahoo? I know the company has been struggling with revenues. There have been executive shuffles. The mail service is wonky.
I read “How Marissa Mayer Mobilized Yahoo” in hopes of finding some answers to the mysteries of creating a new password for Yahoo email or configuring MyYahoo settings so actual content appears. I yearn for more information about Yahoo’s advanced search technology. Oh, I thirst for information.
I learned:
Yahoo believes there are signs that Mayer’s bet on mobile is paying off already. Some 575 million of its 1 billion users now access offerings such as the Yahoo app, Yahoo Mail, Yahoo Weather, Yahoo News Digest, and Flickr on mobile devices. Its rate of mobile growth outpaces the industry average. In 2014, the first year the company broke out mobile revenue, it reported grossing $1.2 billion in the category. “We had to build that—the people, the core competencies, the product base, the users, the traffic, and that revenue—from scratch,” Mayer says. “And we did it really quickly.”
Yep, mobile. Search and service stability?
The write up reports?
Employees in the company’s media division can complain that bureaucracy substitutes for a clear sense of direction. One ex-employee reports that people still at the company grumble of months-long waits for required approvals on projects. But at least in mobile, which is a top-priority focus, Yahoo does seem to be moving fast.
Yes, fast. Mobile.
The article states:
Almost every day, she says [Marissa Mayer] , she hears from people who are “surprised” by how good Yahoo’s mobile apps are. It’s time to stop being surprised. For the first time in years, Yahoo is positioned for some kind of future success, whether mild or bold. It’s not the company she inherited, and that’s a victory that no one—not even a cabal of angry investors—can take away from Marissa Mayer.
Well, maybe. What about search? What about that flashy information access technology? What about revenue growth? What about those acquisitions? What about juicy profits?
The answer is, it seems, “Mobile.”
Maybe.
Stephen E Arnold, May 4, 2015
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