Quote to Note: How to Make Search Relevant
May 16, 2015
Short honk: I read “Intranet Search? Sssh! Don’t Speak of It.” It seems that enterprise search is struggling and sweeping generalizations about information governance and knowledge management are not helping the situation. But that’s just my opinion.
But set that “issue” aside. Here’s the quote I noted:
The only way this situation [search is a problem’] will change is with intranet managers stepping up to the challenge and telling stories internally. The problem with search analytics (even if you do everything that Lou Rosenfeld [search wizard] recommends) is that there is no direct evidence of the day-to-day impact of search.
Will accountants respond to search stories? Why is there no direct evident of the day to day impact of search? Perhaps search, along with some other hoo hah endeavors, is simply not relevant in today’s business environment? Won’t more hyperbole filled marketing solve the problem? Another conference?
The wet blanket on enterprise search remains “there is no direct evidence of the day to day impact of search.” After 30 or 40 years of implementations and hundreds of millions in search development, why not? Er, what about this thought:
Search is a low value utility which has been over hyped.
Stephen E Arnold, May 17, 2015
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