Make Mine Mobile Search
May 21, 2015
It was only a matter of time, but Google searches on mobile phones and tablets have finally pulled ahead of desktop searches says The Register in “Peak PC: ‘Most’ Google Web Searches ‘Come From Mobiles’ In US.” Google AdWords product management representative Jerry Dischler said that more Google searches took place on mobile devices in ten countries, including the US and Japan. Google owns 92.22 percent of the mobile search market and 65.73 percent of desktop searches. What do you think Google wants to do next? They want to sell more mobile apps!
The article says that Google has not shared any of the data about the ten countries except for the US and Japan and the search differential between platforms. Google, however, is trying to get more people to by more ads and the search engine giant is making the technology and tools available:
“Google has also introduced new tools for marketers to track their advertising performance to see where advertising clicks are coming from, and to try out new ways to draw people in. The end result, Google hopes, is to bring up the value of its mobile advertising business that’s now in the majority, allegedly.”
Mobile ads are apparently cheaper than desktop ads, so Google will get lower revenues. What will probably happen is that as more users transition to making purchases via phones and tablets, ad revenue will increase vi mobile platforms.
Whitney Grace, May 21, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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