Facebook Offers Ad Revenue for Streamlined News Experience
May 28, 2015
Facebook is offering an interesting carrot to certain publishers, like the New York Times and National Geographic, in the interest of streamlining the Facebook use-experience; CNet reports, “Facebook Aims to Host Full Stories, Will Let Publishers Keep Ad Revenue, Says Report.” Of course, the project has to have a hip yet obvious name: “Instant Articles” is reportedly the feature’s title. Writer Nate Ralph cites an article in the Wall Street Journal as he tells us:
“The move is aimed at improving the user experience on the world’s largest social network. Today, clicking on a news story on Facebook directs you to the news publication’s website, adding additional time as that site loads and — more importantly for Facebook — taking users away from the social network. With Instant Articles, all the content would load more or less immediately, keeping users engaged on Facebook’s site. The upside for publishers would be increased money from ads, the Journal said. With one of the versions of Instant Articles that’s being considered, publishers would keep all the revenue from associated ads that they sold. If Facebook sold the ads, however, the social network would keep 30 percent of the revenue.”
Apparently, some news publishers have been “wary” of becoming tightly integrated into Facebook, perhaps fearing a lack of control over their content and image. The write-up goes on to note that Facebook has been testing a feature that lets users prioritize updates from different sources. How many other ways to capture and hold our attention does the social media giant have up its sleeve?
Cynthia Murrell, May 28, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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