JackBe May Have a New Owner

June 2, 2015

Jack Be, a Maryland based intelligence software company, sold to Software AG in late 2013. If the information in “Aurea Software with Renewed Offer to Acquire All Update Software AG Shares” is accurate, the major shareholder of Software AG may acquire the German firm. The buyer could be Aurea Software. According the firm’s Web site:

At Aurea, we constantly challenge ourselves to identify and engineer truly transformative customer experiences, and we look for innovative ways that software and processes can transform an average experience for your customers into a great one. Our customer experience platform helps over 1,500 companies worldwide build, execute, monitor and optimize the end-to-end customer journey for a diverse range of industries including Energy, Retail, Insurance, Travel & Hospitality and Life Sciences.

According to a BusinessWeek profile, Aurea is the new positioning of Progress Software. BusinessWeek says:

Aurea Software was formerly known as Progress Software Corp., Sonic, Savvion, Actional and DXSI. As a result of the acquisition of Progress Software Corp., Sonic, Savvion, Actional and DXSI by Trilogy Enterprises, Inc, Progress Software Corp., Sonic, Savvion, Actional and DXSI’s name was changed. Progress Software Corp., Sonic, Savvion, Actional and DXSI comprises four progress software businesses.

A document attributed to Progress Software provides an interesting profile of Aurea. You can find this document as of June 1, 2015, at this link. My recollection is that Progress (now Aurea) used to own the EasyAsk search technology. In May 2015, Aurea acquired Lyris. According to the Aurea-Lyris news release:

Lyris is a global leader of innovative email and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris’ products and services empower marketers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value.

Jack Be’s screen scraping technology can be used to figure out what customers’ are saying on the Internet and on a licensee’s help desk system. Jack Be did include query tools.  If the Reuters’ story is off base, we will update this post. One assumes that the new Progress will “empower” some significant progress.

Stephen E Arnold, June 2, 2015

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