Mobile Search: A Rising Tide Lifts Boats Which Are in the Water and Float
June 22, 2015
Data about mobile search are plentiful. Everyone from unemployed middle school teachers to failed webmasters telling real stories outputs mobile information. For a venture firm’s viewpoint, navigate to “Presentation: Mobile Is Eating the World.” There is a slide deck and a video for those too busy to read.
The assumption on which the presentation is built appears to be “Mobile is making technology universal.” The idea strikes me as one which the original AT&T formulated, but that just useful technical DNA. Humans communicate. Mobile phones do the job. Ergo: Mobile is a big deal.
One of the more interesting visuals in the presentation is a reminder to companies whose business model is built on traditional approaches to computing. I wonder if Google realizes that its ad-centric revenue is a product of the desktop computing era? Here’s the graphic I printed out and tucked into my “Doom Is Approaching” folder:
The data come from the mid tier consulting firm Gartner, but the nifty orange line suggests that mid tier consultants along with other traditional outfits may have to rejigger their approach to the brave new mobile world.
If you are looking for information to support a mobile search initiative, Andreesen Horowitz has just what you may need. The presentation does not explore the information access limitations of mobile ubiquity. My hunch is that no one cares. The information world fits nicely in a small display.
Stephen E Arnold, June 23, 2015
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
