Twitter Gets a Search Facelift
June 25, 2015
Twitter has been experimenting with improving its search results and according to TechCrunch the upgrade comes via a new search results interface: “Twitter’s New Search Results Interface Expands To All Users.” The new search results interface is the one of the largest updates Twitter has made in 2015. It is supposed to increase the ease with a cleaner look and better filtering options. Users will now be able to filter search results by live tweets, photos, videos, news, accounts, and more.
Twitter made the update to help people better understand how to use the message service and to take a more active approach to using it, rather than passively reading other peoples tweets. The update is specifically targeted at new Twitter users.
The tweaked search interface will return tweets related to the search phrase or keyword, but that does not mean that the most popular tweets are returned:
“In some cases, the top search result isn’t necessarily the one with the higher metrics associated with it – but one that better matches what Twitter believes to be the searcher’s “intent.” For example, a search for “Steve Jobs” first displays a heavily-retweeted article about the movie’s trailer, but a search for “Mad Men” instead first displays a more relevant tweet ahead of the heavily-favorited “Mad Men” mention by singer Lorde.”
The new interface proves to be simpler and better list trends, related users, and news. It does take a little while to finesse Twitter, which is a daunting task to new users. Twitter is not the most popular social network these day and it’s using these updates to increase its appeal.
Whitney Grace, June 25, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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