A Xoogler Fixes Yahoo Mobile Search
June 27, 2015
If you have not explored Yahoo Search, give it a whirl. Try to find information about these topics:
The query “Yahoo Search: displays this result:
Note that the second hit is to Tumblr. There you go. The other hits point to the very same page I used to launch my search for “Yahoo Search.” Helpful?
Try this query: “price diapers”. On the left side of the results page, Yahoo displayed:
On the right side of the results page, Yahoo displayed:
These are prices from advertisers. Oh, there is a link to something called Yahoo Shopping. Okay, that is one way to generate revenue and create an extra click. Annoying to me. To Yahoo, fulfillment and joy.
Also, try this query: “Dark Web paste sites”.
Here’s the results page:
Ads and two links to Dot ONION addresses. For the Yahoo user, I am not sure if the user will know what to make of this result:
I suppose I can find some positives in these results pages. On the other hand, the impact for me was inconsistency.
Navigate now to “Yahoo Search Becomes More Like Google on Mobile Devices.” The headline tells the story. Yahoo is lost in search space, so the Xoogler running the Yahoo comedy hour is imitating Google.
So much for innovation. One hopes the approach works because when Yahoo is left to its own devices, the information access thing is a bit like a rice cake and water to a Big O tire changer taking a break from three hours of roadside work in the blazing sun.
Stephen E Arnold, June 27, 2015
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