Google Revenue Tweaks: Mobilegeddon the New Beginning
July 16, 2015
I read “Google’s Mobilegeddon Moves Hitting Marketers, Sites.” The write up reports an action by Google that I had not considered. The ballyhooed mobilegeddon hit my radar months ago.
Here’s the big news, according to ZDNet:
there’s a 25 percent gap between what they pay for clicks vs. what they get. “Parity or click through rates are growing faster than cost per clicks,” said Gaffney [presumably an Adobe principal wizard]. “We’re not even close right now. To see the gap widening is troubling.”
My view: Get used to it, gentle reader. The GOOG has a number of strings, but some of the chunkiest and most curvaceous in terms of revenue have been on “The Biggest Loser.”
As a result, the revenue mavens at the Google are beefing up other revenue streams.
Adobe is cheerleading for Facebook, but seems to be quite placid when the Zuck wants Flash to be disappeared.
Google, Zuck, Adobe: What’s this mean pour vous. Spend more, get less. Enjoy the excitement of the new feature “World That Click Streams Abandoned.”
Stephen E Arnold, July 16, 2015
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