Facebook Opens Messenger to Non-Members

July 20, 2015

Facebook is making its Messenger app free, even to those who don’t have a Facebook account, we learn in “Does this Spell the End for WhatsApp?” at the U.K.’s Daily Star. What does that have to do with mobile messaging tool WhatsApp? Reporter Dave Snelling writes:

“This means even people without a Facebook account will be able to start using the service and that could put it in direct competition with WhatsApp. And guess who owns WhatApp…yes Facebook! The social network paid an insane $19 billion for WhatsApp late last year and it’s gone on to see a huge rise in success. WhatsApp now has over 800 million users and the figure is growing daily. Facebook Messenger brings users the same features as WhatsApp including sending photos, videos, group chats, voice and video calling and stickers.”

We notice that “search ability” is not among the features. Pity that; users must continue to employ an outside method to find a certain drop of info in their sea of messages. We’d value a search box over “stickers” any day, but perhaps that’s just us.

So far, the non-Facebook-member Messenger is only available in Canada and the U.S., but is expected to cross the Atlantic soon. Snelling wonders whether users will switch from WhatsApp to Messenger. I wonder whether Facebook plans to merge the apps, and their users; why would they hang on to both? As the article concludes, we’ll have to wait and see.

Cynthia Murrell, July 20, 2015

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