Publishers Out Of Sorts…Again
July 20, 2015
Here we go again, the same old panic song that has been sung around the digital landscape since the advent of portable devices: the publishing industry is losing money. The Guardian reports on how mobile devices are now hurting news outlets: “News Outlets Face Losing Control To Apple, Facebook, And Google.”
The news outlets are losing money as users move to mobile devices to access the news via Apple, Facebook, and Google. The article shares a bunch of statistics supporting this claim, which only backs up facts people already knew.
It does make a sound suggestion of traditional news outlets changing their business model by possibly teaming with the new ways people consume their news.
Here is a good rebuttal, however:
“ ‘Fragmentation of news provision, which weakens the bargaining power of journalism organisations, has coincided with a concentration of power in platforms,’ said Emily Bell, director of the Tow Center at Columbia university, in a lead commentary for the report.”
Seventy percent of mobile device users have a news app on their phone, but only a third of them use it at least once a week. Only diehard loyalists are returning to the traditional outlets and paying a subscription fee for the services. The rest of the time they turn to social media for their news.
This is not anything new. These outlets will adapt, because despite social media’s popularity there is still something to be said for a viable and trusted news outlet, that is, if you can trust the outlet.
Whitney Grace, July 20, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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