Sysomos Partners Up with DataSift
August 31, 2015
I read “Sysomos Announces Partnership With DataSift.” The article said:
Sysomos’ social listening and analytics products—MAP and Heartbeat—will soon include the addition of the social networking behemoth’s data. With that social data, those tools will attempt to provide marketers insights into what audiences are engaged by and sharing on Facebook about events, brands, subjects, and activities.
A useful factoid in the article pegs Facebook’s user population at 1.4 billion people. Half of this social pool of relationship sharks checks Facebook each day.
Much data. Many ad opportunities.
Stephen E Arnold, August 31, 2015
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