Whitepaper: Plan for Holiday Sales Now
October 16, 2015
Marketing pros and retailers take note: semantic tech firm ntent offers a free whitepaper to help you make the most of the upcoming holiday season, titled “Step-By-Step Guide to Holiday Campaign Planning.” All they want in return are your web address, contact info, and the chance to offer you a subscription to their newsletter, blog, and updates. (That checkbox is kindly deselected by default.) The whitepaper’s description states:
“Halloween candy and costumes are already overflowing on retail stores shelves. You know what that means, don’t you? It’s time for savvy marketers to get serious about their online retail planning for the impending holidays, if they haven’t already started. Why is it so important to take the time to coordinate a solid holiday campaign? Because according to the National Retail Federation [PDF] the holiday season can account for more than 20–40% of a retailer’s annual sales. And if that alone isn’t enough to motivate you, Internet Retailer reported that online retail sales this year are predicted to reach $349.06 billion a 14.2% YoY increase—start planning now to get your piece of the pie! Position your business for online success, more sales and more joy as you head into 2016 using these easy-to-follow, actionable tips!”
The paper includes descriptions of tactics and best practices, as well as a monthly to-do list and a planning worksheet. Founded in 2010, ntent leverages their unique semantic search technology to help clients quickly find the information they need. The company currently has several positions open at their Carlsbad, California, office.
Cynthia Murrell, October 16, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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Whitepaper: Plan for Holiday Sales Now : Stephen E. Arnold @ Beyond Search