Attensity: Discover Now
October 21, 2015
i read “Speedier Data Analysis Focus of Attensity’s DiscoverNow.” Attensity is one of the firms processing content for information signals.The company has undergone some management turnover. The company has rolled out DiscoverNow, a product that runs from the cloud and features “built in integration with the Informatica cloud.” The write up reports:
According to the company, DiscoverNow connects to more than 150 internal and external text-based data sources, including popular enterprise apps and databases such as Salesforce.com, SAP, Oracle/Siebel, Box, Concur, Dropbox, Datasift, Eloqua, JIRA, MailChimp, Marketo, NetSuite, Hadoop, MySQL and Thomson Reuters. It combines insights from these internal data sources with external text sources such as Twitter, Facebook, Google+, YouTube, Reddit, forums and review sites, to offer a robust view of customer activities.
Attensity is, according to the article, different and outperforms its competitors. According to Cary Fulbright, Attensity’s chief strategy officer:
Attensity outperforms competing text analytics systems that rely more heavily on keywords. “We parse sentences by subject, noun and object, so we can identify the context used,” he said. “For example, DiscoverNow understands the difference between the Venetian Hotel, Venetian blinds and Venetian gondolas, or ‘uber cool’ and Uber ridesharing. Our team of linguists is constantly updating our generic and industry-specific libraries with new terms, including slang.”
A number of companies offer text processing systems. Attensity is a mash up of several organizations. DiscoverNow may be the breakthrough product the company has been seeking. To date, according to Crunchbase, the company has ingested since 2000 $90 million.
Stephen E Arnold, October 21, 2015
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
