Alphabet Google: Our Survival As an Idea
October 22, 2015
I read an interesting item in Slashdot. Here it is:
Speaking at the Wall Street Journal’s WSJD Live Conference, Google’s senior vice president of adverts and commerce Sridhar Ramaswamy has said (paywalled) that advertisers need to address the shortcomings of online ads within ‘months’. “This is essential to our survival” said Ramaswamy. “We’re talking about getting this in a time frame of months rather than years. We need to get going on this.” Ramaswamy was referring to recent commitment from the advertising industry to halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking.
Three thoughts:
- Note the phrase “our survival.” Alphabet Google thinking about failure in its only significant revenue stream?
- Note the absence of reference to search and, of course, objectivity in search results
- Note the refreshing omission of references to home automation, Loon balloons, and “solving” death.
Is Google thinking about old age, the retirement option, and its limitations? With YouTube subscriptions and differential pricing for the Apple crowd, a new phase of the Alphabet Google thing takes shape.
Stephen E Arnold, October 22, 2015
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