The Alphabet Google Thing: The Crunch Cometh
October 22, 2015
I am in a remote location with so so Internet—sometimes. I wanted to capture this write up “Google’s Growing Problem: 50% of People Do Zero Searches per Day on Mobile.” It is not the good old days from 2002 to 2006 for the GOOG. What happens when most of the folks in this third world country in which I sojourn get online? Well, I don’t think that the users will be doing the 2002-2006 search for information. I also think that zippy new users will embrace social media, apps, or maybe not search at all. Smart software can be convenient. According to the write up:
Thus where someone using a desktop/laptop might fulfil their “average” one or two searches per day by typing “Facebook” when they open their browser, on mobile that doesn’t happen because it doesn’t need to happen; they just open the app. For Google, that means it’s losing out, even though Google search is front and centre on every Android phone (as per Google’s instructions as part of its Mobile Application Device Agreement, MADA). People don’t, on average, search very much on mobile.
Is this a cup half full or half empty issue? Maybe Google can sustain its top line revenue growth. I suppose it has little choice, since the company after 15 years is almost completely dependent on a single revenue stream. On the other hand, perhaps the engine which floats the Loon balloons will run out of hot air?
Stephen E Arnold, October 22, 2015
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